Inside La Place

A dive into the world of wine, by Roland Coiffe & Associés.

Exclusive expertise at your service

In addition to our commercial offers, we offer you a privileged immersion into the world of the wineries we represent. Inside La PLACE by Gerda opens the doors of Bordeaux châteaux and reveals the prospects of a constantly evolving market.

The expert eye of Gerda Beziade
We are proud to welcome Gerda BEZIADE to Roland Coiffe & Associés. With 30 years’ experience acquired with the most prestigious Bordeaux wine merchants, Gerda brings her contagious passion and in-depth knowledge of the terroir.

Exclusive meetings with wine artisans

Meet the men and women who shape the excellence of our grands crus. A detailed summary of each interview will be sent to you by email under the heading “Inside La PLACE by Gerda”. You’ll discover:

  • Recent property news
  • Technical, marketing and sales innovations under development
  • Guided tastings of emblematic cuvées
  • Information on available stocks and marketed vintages
  • Exclusive anecdotes from our partners and the people who make wine

Discover our latest news, by Gerda.

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Xavier Sanchez, Sales Director at Château Pichon Baron, recently joined us at RCA to taste [...]
After an exceptionally hot and dry summer, the 2026 harvest got off to an unusually [...]
Château Beychevelle is one of the Médoc’s most iconic estates, known for its remarkable consistency [...]
For a century, the history of Château Brane-Cantenac has been inseparable from that of the [...]
In early March, Félix Pariente-Lorenzetti, President of Château Pédesclaux and Château Lafon-Rochet since July 2025, [...]
We had the great pleasure of welcoming Jean-Charles Cazes to our office for a presentation [...]