1.0Inside La Placehttps://insidelaplace.rcassocies.com/en/Lucahttps://insidelaplace.rcassocies.com/en/author/luca/Château d’Yquem — The Distribution Strategy - Inside La Placerich600338<blockquote class="wp-embedded-content" data-secret="hUyAa8OPJd"><a href="https://insidelaplace.rcassocies.com/en/2025/09/19/annabelle-grellier/">Château d’Yquem — The Distribution Strategy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://insidelaplace.rcassocies.com/en/2025/09/19/annabelle-grellier/embed/#?secret=hUyAa8OPJd" width="600" height="338" title="“Château d’Yquem — The Distribution Strategy” — Inside La Place" data-secret="hUyAa8OPJd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://insidelaplace.rcassocies.com/wp-content/uploads/2025/09/Screenshot-2025-09-19-085701.png657822Things are evolving at one of the world’s most iconic wine estates. Following the certification of the 2022 vintage as organic, a reshuffle of the management team was announced at the end of July. Lorenzo Pasquini has now taken the helm as Managing Director, while Pierre Lurton remains President, focusing on external representation and strategic direction. On the occasion of the release of Y d’Yquem 2023, I had the pleasure of sitting down with Annabelle Grellier, who has served as Marketing & Sales Director since September 2023.