5\u00e8me Grand Cru Class\u00e9 en 1855
\nPauillac<\/p>\n
\n
“Justine Tesseron” by Justine Tesseron<\/strong><\/h3>\n <\/p>\n
Gerda<\/span><\/strong>: Tell us about you<\/em><\/strong>…<\/span><\/strong><\/em><\/p>\nJustine Tesseron: <\/strong>I am very passionate, dynamic, and meticulous. When I started working in Pontet-Canet I was in charge of the tourist visits. This is the best way to learn more about the wines and understand the customers\u2019 needs. Nowadays, I am mainly in charge of the sales part and I represent the ch\u00e2teau. My father is working by my side. He helps me to manage the administrative paperwork as well as the team management.<\/span><\/p>\nGerda<\/span><\/strong>: What are the main challenges you personally face, in the practice of your work?<\/em><\/strong><\/p>\nJustine Tesseron: <\/strong>The vine is our main challenge as it has to be in perfect condition all the time. It is the main tool to produce exceptional wines. However, the challenge due to the business and the advertisement are not to be forgotten. Pontet-Canet brand has to shine around the world. It is a day-by-day challenge and we will do whatever it takes to succeed.<\/span><\/p>\n\u00a0<\/span><\/p>\n
\nHarvest 2021<\/strong><\/h3>\n <\/p>\n
Gerda<\/strong>: How did your harvest go?<\/em><\/span><\/strong><\/p>\nJustine Tesseron: <\/strong>It is a hard vintage. We treat the vine in time and the grapes fought and resisted. We had good weather and a perfectly sain vineyard. Thanks to that, we were able to wait in order to have optimal maturity. The Cabernets are very tasty and the Merlots perfectly good, such as the yield. We are genuinely happy. We are still going to work according to biodynamic principles, even if last year we have lost two-thirds of the harvest. This was the price to pay. \u00a0<\/span><\/p>\n![](\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/vendanges-scaled.jpg\")
<\/p>\n
The Harvest in Pontet-Canet: a festive and well-organized moment thanks to the wonderful team<\/span><\/em><\/p>\n
\nThe brand Pontet-Canet today and tomorrow<\/strong><\/h3>\n <\/p>\n
Gerda<\/strong>: What positioning (s) do you want for your brand (s)?<\/em><\/span><\/span><\/strong><\/p>\nJustine Tesseron: <\/strong>We want Pontet-Canet to be distributed all around the world and to be seen as one of the best wines in the world. The Place of Bordeaux is a really strong asset when it comes to distributing our wines. It is a great sounding board as it has been with Pontet-Canet 2020, a great success.<\/span><\/p>\nG:<\/em><\/strong>\u00a0How do your wines stand out, and are unique?<\/span><\/em><\/strong><\/p>\nJT<\/strong>: Many criteria: balance, freshness, and the fruit\u2019s purity thanks to our biodynamic method. The biodynamic approach is a great asset that helps the terroir to be at its best and give the best products. The aromatic palette is becoming wider. Since 2012 we are ageing 35% of our wines in concrete amphorae, 50% in new barrels, and 15% in one wine barrel. We almost stopped doing pump-over in 40 hl vats. We are treating the wine with more precision and care.<\/p>\nMy grandfather had a good intuition in buying Pontet-Canet!<\/p>\n
G<\/em><\/span><\/span><\/strong>: Which of your recent accomplishments would you like to share with your customers<\/span>?<\/em><\/strong><\/p>\nJT<\/strong>: We created our own tisanerie*<\/em>. It allows us more reactivity and efficiency in the biodynamic treatments.<\/p>\n*\u00a0In biodynamic principles, herbal teas are preparations that help prevent diseases and help the vine’s defenses, while limiting the need for treatment. These herbal teas are dried plants, stored and prepared at the Ch\u00e2teau.<\/p>\n
G<\/em><\/span><\/strong>: How far along are your property(ies) in the “green transition”?<\/em><\/strong><\/p>\nJT<\/strong>: My father Alfred Tesseron, my brother No\u00e9 who is in charge of our Cognac estate, and I, want to be more present in the markets. We want to promote three activities: Ch\u00e2teau Pontet-Canet, Cognac Tesseron, and our wine from Napa Valley, Pym-Rae, bought in 2016. Family is the most important value for us!<\/p>\n![](\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/pontet-canet-famille-scaled.jpg\")
<\/p>\n
Alfred Tesseron and his daughter Justine Tesseron<\/em><\/p>\n <\/p>\n
\nThe business<\/strong><\/h3>\n <\/p>\n
Gerda<\/b>:<\/span> What are your priorities in terms of business development?\u00a0<\/em><\/span><\/strong><\/em><\/span><\/p>\nJustine Tesseron: <\/strong>We distribute equally around the world. In France, we want to focus our energy on developing the restaurant’s part.\u00a0<\/span><\/p>\nGerda<\/span><\/strong>:<\/span><\/strong> Which vintages should the market be interested in? and why?<\/span><\/strong><\/em><\/span><\/p>\nJT<\/strong>: My favorite is 2012! The market has already forgotten this vintage but it is a wonderful wine that you can enjoy now. It has its youthful energy.<\/span><\/span><\/p>\nG<\/span><\/strong>: What sales support materials are available to distributors to promote your wines?<\/em><\/span><\/strong><\/span><\/p>\nJT: <\/strong>We decided to slow down a little the tourism activity. We work with one guide nowadays when we used to work with three people. Our estate visits are now reserved for professionals and they can book private visits for their clients.<\/span><\/p>\nWebsite and Instagram<\/strong><\/span><\/p>\n![](\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Instagram.png\")
<\/a>![](\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/website.png\")
<\/a><\/p>\n
\nThe favourite bottle of Justine Tesseron<\/strong><\/h3>\n <\/p>\n
Justine Tesseron: <\/strong>I am very passionate, dynamic, and meticulous. When I started working in Pontet-Canet I was in charge of the tourist visits. This is the best way to learn more about the wines and understand the customers\u2019 needs. Nowadays, I am mainly in charge of the sales part and I represent the ch\u00e2teau. My father is working by my side. He helps me to manage the administrative paperwork as well as the team management.<\/span><\/p>\n Gerda<\/span><\/strong>: What are the main challenges you personally face, in the practice of your work?<\/em><\/strong><\/p>\n Justine Tesseron: <\/strong>The vine is our main challenge as it has to be in perfect condition all the time. It is the main tool to produce exceptional wines. However, the challenge due to the business and the advertisement are not to be forgotten. Pontet-Canet brand has to shine around the world. It is a day-by-day challenge and we will do whatever it takes to succeed.<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/p>\n Gerda<\/strong>: How did your harvest go?<\/em><\/span><\/strong><\/p>\n Justine Tesseron: <\/strong>It is a hard vintage. We treat the vine in time and the grapes fought and resisted. We had good weather and a perfectly sain vineyard. Thanks to that, we were able to wait in order to have optimal maturity. The Cabernets are very tasty and the Merlots perfectly good, such as the yield. We are genuinely happy. We are still going to work according to biodynamic principles, even if last year we have lost two-thirds of the harvest. This was the price to pay. \u00a0<\/span><\/p>\n The Harvest in Pontet-Canet: a festive and well-organized moment thanks to the wonderful team<\/span><\/em><\/p>\n <\/p>\n Gerda<\/strong>: What positioning (s) do you want for your brand (s)?<\/em><\/span><\/span><\/strong><\/p>\n Justine Tesseron: <\/strong>We want Pontet-Canet to be distributed all around the world and to be seen as one of the best wines in the world. The Place of Bordeaux is a really strong asset when it comes to distributing our wines. It is a great sounding board as it has been with Pontet-Canet 2020, a great success.<\/span><\/p>\n G:<\/em><\/strong>\u00a0How do your wines stand out, and are unique?<\/span><\/em><\/strong><\/p>\n JT<\/strong>: Many criteria: balance, freshness, and the fruit\u2019s purity thanks to our biodynamic method. The biodynamic approach is a great asset that helps the terroir to be at its best and give the best products. The aromatic palette is becoming wider. Since 2012 we are ageing 35% of our wines in concrete amphorae, 50% in new barrels, and 15% in one wine barrel. We almost stopped doing pump-over in 40 hl vats. We are treating the wine with more precision and care.<\/p>\n My grandfather had a good intuition in buying Pontet-Canet!<\/p>\n G<\/em><\/span><\/span><\/strong>: Which of your recent accomplishments would you like to share with your customers<\/span>?<\/em><\/strong><\/p>\n JT<\/strong>: We created our own tisanerie*<\/em>. It allows us more reactivity and efficiency in the biodynamic treatments.<\/p>\n *\u00a0In biodynamic principles, herbal teas are preparations that help prevent diseases and help the vine’s defenses, while limiting the need for treatment. These herbal teas are dried plants, stored and prepared at the Ch\u00e2teau.<\/p>\n G<\/em><\/span><\/strong>: How far along are your property(ies) in the “green transition”?<\/em><\/strong><\/p>\n JT<\/strong>: My father Alfred Tesseron, my brother No\u00e9 who is in charge of our Cognac estate, and I, want to be more present in the markets. We want to promote three activities: Ch\u00e2teau Pontet-Canet, Cognac Tesseron, and our wine from Napa Valley, Pym-Rae, bought in 2016. Family is the most important value for us!<\/p>\n Alfred Tesseron and his daughter Justine Tesseron<\/em><\/p>\n <\/p>\n <\/p>\n Gerda<\/b>:<\/span> What are your priorities in terms of business development?\u00a0<\/em><\/span><\/strong><\/em><\/span><\/p>\n Justine Tesseron: <\/strong>We distribute equally around the world. In France, we want to focus our energy on developing the restaurant’s part.\u00a0<\/span><\/p>\n Gerda<\/span><\/strong>:<\/span><\/strong> Which vintages should the market be interested in? and why?<\/span><\/strong><\/em><\/span><\/p>\n JT<\/strong>: My favorite is 2012! The market has already forgotten this vintage but it is a wonderful wine that you can enjoy now. It has its youthful energy.<\/span><\/span><\/p>\n G<\/span><\/strong>: What sales support materials are available to distributors to promote your wines?<\/em><\/span><\/strong><\/span><\/p>\n JT: <\/strong>We decided to slow down a little the tourism activity. We work with one guide nowadays when we used to work with three people. Our estate visits are now reserved for professionals and they can book private visits for their clients.<\/span><\/p>\n Website and Instagram<\/strong><\/span><\/p>\n <\/p>\n
\nHarvest 2021<\/strong><\/h3>\n
<\/p>\n
\nThe brand Pontet-Canet today and tomorrow<\/strong><\/h3>\n
<\/p>\n
\nThe business<\/strong><\/h3>\n
<\/a><\/a><\/p>\n
\nThe favourite bottle of Justine Tesseron<\/strong><\/h3>\n
![](\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Btl-Pontet-Canet.png\")
<\/p>\n![](\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Gerda-miniature.png\")
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