{"id":23742,"date":"2022-02-25T00:00:00","date_gmt":"2022-02-25T00:00:00","guid":{"rendered":"https:\/\/insidelaplace.rcassocies.com\/2022\/02\/25\/inside-la-place-the-new-era\/"},"modified":"2022-02-25T00:00:00","modified_gmt":"2022-02-25T00:00:00","slug":"inside-la-place-the-new-era","status":"publish","type":"post","link":"https:\/\/insidelaplace.rcassocies.com\/en\/2022\/02\/25\/inside-la-place-the-new-era\/","title":{"rendered":"Inside La Place &#8211; The new era!"},"content":{"rendered":"<h2 style=\"text-align: center;\">Jean-Jacques Bonnie<\/h2>\n<p style=\"text-align: center;\">Co-owner &amp; Co-manager with his sister V\u00e9ronique Bonnie<br \/>\nWorking at the estate since 2003<br \/>\nRencontr\u00e9 par Gerda au Ch\u00e2teau<\/p>\n<h2 style=\"text-align: center;\"><strong>Ch\u00e2teau Malartic Lagravi\u00e8re<\/strong><\/h2>\n<p style=\"text-align: center;\">Grand Cru Class\u00e9 of Graves &#8211; Red &amp; White<br \/>\nPessac-L\u00e9ognan<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>\u00a0Jean-Jacques Bonnie<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">Gerda<\/span><\/strong><strong>: <span style=\"font-weight: inherit; font-style: inherit;\"><em>Tell us about you&#8230;<\/em><\/span><\/strong><em><strong><span style=\"font-weight: inherit; font-style: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5236 alignleft\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/chateau-1.png\" alt='' width=\"336\" height=\"313\" \/><\/span><\/strong><\/em><\/p>\n<p><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Jean-Jacques BONNIE<\/strong>: I am very easy and friendly but shy and reserved sometimes.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">Gerda<\/span><\/strong><strong>: <\/strong><em><strong>Quels sont les principaux d\u00e9fis auxquels vous \u00eates confront\u00e9s personnellement, dans la pratique de votre m\u00e9tier ?<\/strong><\/em><\/p>\n<p><span style=\"font-weight: inherit; font-style: inherit;\"><strong>JJB<\/strong>: To adapt to climate changes, but also we have to know and appreciate this magnificent terroir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>Harvest 2021<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Gerda<\/strong><strong>: <span style=\"font-style: inherit;\"><em>How did your harvest go?<\/em><\/span><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Jean-Jacques BONNIE<\/strong>: <\/span><span style=\"font-weight: inherit; font-style: inherit;\">The 2021 harvest makes me think of an American movie from the 80s Lethal Weapon with Mel Gibson. The movie starts with a high-speed pursuit, there is a lot of suspense and the hero wins at the end. This is exactly like this vintage. It was stressful for the staff. The sanitary pressure was to its maximum and the summer chaotic but everything ended well.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\">We have had a little bit of frost but we immediately took off the frozen grapes. We did the same work at mid-verison to optimize the state of the vines. We also decided to order X-tri equipment (<em>a machine that allows an automatic selection of the grapes by image vision<\/em>). Thanks to this equipment, we managed to remove 10 to 11% of the least colored grapes.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\">The cabernets are beautiful, probably better than 2020. We are going to do our blend with <strong>Eric Boissenot<\/strong> at the end of January. We will most likely put more cabernet in our Malartic. In the 70s, 55% of the blend was cabernet. We tend to be as much as possible close to that number now. Merlot has less power this year but it has a beautiful fruit.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\">\u00a0<\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>The brand Malartic Lagravi\u00e8re today and tomorrow<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Gerda<\/strong><strong>: <span style=\"font-weight: inherit; font-style: inherit;\"><span style=\"font-style: inherit;\"><em>What positioning (s) do you want for your brand (s)?<\/em><\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Jean-Jacques BONNIE<\/strong>: <\/span><span style=\"font-weight: inherit; font-style: inherit;\">We want Malartic Lagravi\u00e8re to be known thanks to its exceptional terroir quality. We aim for excellence and our terroir deserves to be recognized as such. It takes time because many years pass between the production of a vintage and the moment when the customer discovers it in the glass. I am confident.\u00a0\u00a0<\/span><\/p>\n<p><strong><em>G<\/em><\/strong><strong><em>: <span style=\"font-weight: inherit; font-style: inherit;\">How do your wines stand out, and are unique?<\/span><\/em><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>JJB<\/strong>: Thanks to their freshness, tensions, and purity.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><em>G<\/em><\/span><\/span><\/strong><strong><em>: <span style=\"font-weight: inherit; font-style: inherit;\"> Which of your recent accomplishments would you like to share with your customers<\/span>?<\/em><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>JJB<\/strong>: We changed the name of our second wine: since vintage 2019 La R\u00e9serve de Malartic is becoming <strong>Le Comte de Malartic<\/strong>! In the 90s, the name was &#8216;<em>Sillage<\/em>&#8216; which was not liked by the English population. This is why we chose, in 2007, the name of <em>La R\u00e9serve de Malartic<\/em>. After a long reflection, we thought it will be more appropriate to call it <em>Le Comte de Malartic<\/em> in relation to the history of the Ch\u00e2teau. It refers indeed to the former owner of Malartic Lagravi\u00e8re in the 18th century.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5239\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/etiquette-reserve.png\" alt='' width=\"430\" height=\"429\" \/><\/p>\n<p style=\"text-align: center;\">The old front label of the Second win<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5242\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/etiquette-comte.png\" alt='' width=\"376\" height=\"446\" \/><\/p>\n<p style=\"text-align: center;\">The new front label of the Second wine<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\"><em>G<\/em><\/span><\/strong><strong><em>: What future project are you currently working on?<\/em><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>JJB<\/strong>: We are currently working on different technical projects such as eco-pasture. We have bought 15 goats which will be led by a shepherdess and shepherds &#8230; both Belgian. I even bought a trailer to transport them. When they have finished working in the vineyard, they will be brought to the park to graze on the grass. We already have 2 horses for the soil cultivation of our vineyards. The aim is to integrate the animals into the property.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\"><em>G<\/em><\/span><\/strong><strong><em>: How far along are your property(ies) in the &#8220;green transition&#8221;?<\/em><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>JJB<\/strong>: We are certified HVE3 (High Environmental Value 3), ISO 14001, and we are doing our best to be CRS (Corporate Social Responsibility).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5245\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/brebis.png\" alt='' width=\"332\" height=\"336\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5248\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/1_chevaux-150x150.png\" alt='' width=\"333\" height=\"333\" \/><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>The business<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">Gerda<\/span><\/strong><strong><span style=\"font-style: inherit;\">:<\/span><\/strong><em><strong> <span style=\"font-style: inherit;\">What are your priorities in terms of business development?\u00a0<\/span><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Jean-Jacques BONNIE<\/strong>: <\/span><span style=\"font-style: inherit; font-weight: inherit;\">We have been asking about the sales statistics of our partner negociants for three years now. It could be surprising sometimes. Indeed, we are less distributed in Belgium than we thought (Bonnie&#8217;s family is from Belgium). We are well distributed in the rest of Europe and in Switzerland.\u00a0The UK has started to look at us with interest and for the US and China, there is certainly more to do. The main thing is to be distributed everywhere and it&#8217;s up to us to do our best to make the brand strong and to create a spread demand.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">G<\/span><\/strong><strong><span style=\"font-style: inherit;\">:<em> Do you plan for market or new releases in the near future?<\/em><\/span><\/strong><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">JJB: <\/span><\/strong><span style=\"font-style: inherit;\">We sell 85% of our harvest in primeur. I do not want to artificially increase the prices, that is up to the market.<\/span><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">G<\/span><\/strong><strong><span style=\"font-style: inherit;\">:<\/span><\/strong><em><strong> <span style=\"font-style: inherit;\"><span style=\"font-weight: inherit;\">Which vintages should the market be interested in? and why?<\/span><\/span><\/strong><\/em><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\"><strong>JJB<\/strong>: <\/span><\/span><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">I really like the 2014 vintage! It has a power that you would not imagine. It has a lot of freshness and pureness that are typical of Malartic. It is still young but delicious to drink now.<\/span><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">For the white, I will say the vintage 2016.\u00a0It&#8217;s not a vintage you think of at first but it&#8217;s powerful with plenty of freshness too.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">G<\/span><\/strong><strong>: <em>What sales support materials are available to distributors to promote your wines?<\/em><\/strong><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong>JJB<\/strong>: <\/span><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">My wife S\u00e9verine manages the marketing part of the Ch\u00e2teau. We are very present on social media thanks to her. <\/span><\/span><span style=\"font-style: inherit; font-weight: inherit;\">She had the idea to create a cookbook during lockdown. We sent this book around the world to our customers. We wanted to stay present in their minds.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">We are developing tourism as well.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Website and instagram<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.instagram.com\/malarticlagraviere\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3939 size-full\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Instagram.png\" alt='' width=\"58\" height=\"47\" \/><\/a><a href=\"https:\/\/www.malartic-lagraviere.com\/notre-chateau\/une-aventure-des-temps-modernes\/les-vignobles\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3942 size-full\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/website.png\" alt='' width=\"45\" height=\"40\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-style: inherit;\">The bottle of your heart<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Gerd<span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">a<\/span><\/span><\/strong><strong>:<em> I<\/em><span style=\"font-style: inherit;\"><em>f you had one bottle of your heart?<\/em>\u00a0<\/span><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Jean-Jacques BONNIE<\/strong><\/span><span style=\"font-style: inherit; font-weight: inherit;\">:\u00a0<\/span><strong>Ch\u00e2teau Malartic-Lagravi\u00e8re 2003<\/strong>:<span style=\"font-style: inherit; font-weight: inherit;\"> the vintage of the heatwave and my first vintage with my wife in Malartic.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">I remember that hot summer very well. We started harvesting our whites on August 19th! I slept on the floor to get some fresh air. Our cellar master had his first baby the day before, on the 18th! It was an intense and stressful atmosphere. Nevertheless, the terroir did its work, making us extremely proud of these 2003.\u00a0It was a great team effort!\u00a0<\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-style: inherit;\">The tasted Wines<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\">Ch\u00e2teau Malartic Lagravi\u00e8re 2018:<\/strong><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0This is <strong>Michel Rolland&#8217;<\/strong>s last vintage as a consultant at Malartic. The wine has a magnificent solar nose with black fruits. The freshness is present, which is the strength of this beautiful gravelly terroir. On the palate, the wine is structured, tannic but in total harmony. As Jean-Jacques says so well, this wine is sexy.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\">Ch\u00e2teau Malartic Lagravi\u00e8re 2019<\/strong>: The first vintage of the consultant<strong> Eric Boissenot<\/strong>. On the nose, there is a little liquorice and mint. Despite the warm vintage, there are more red fruits. On the palate, the wine develops well with a long and complex finish. I wonder if this is not the greatest vintage of Malartic I have ever tasted. It is magnificent!\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\">Ch\u00e2teau Malartic Lagravi\u00e8re 2020<\/strong>: This vintage is in line with 2019. It has all the makings of a great wine. Nevertheless, it is still restrained. Logical, it is still in barrels! But its future will be great and beautiful&#8230; What do you want more ????<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4393 aligncenter\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Gerda-miniature.png\" alt='' width=\"183\" height=\"147\" \/><\/p>\n<p><strong><em>Gerda BEZIADE<\/em><\/strong><em> <span style=\"font-style: inherit; font-weight: inherit;\">has an incredible passion for wine and perfect knowledge of Bordeaux acquired within prestigious wine merchants for 25 years. Gerda joins<\/span> <\/em><strong><em><a style=\"font-style: inherit; font-weight: inherit;\" href=\"https:\/\/eye.sbc31.net\/c?p=wAbNAv_DxBDQuf_y0Jx6ZkvQx9Cz0Lr2BF710Nf1xBAF0L9vINDR0KtA0NPQqSLQ1tCzYHNfUrpodHRwczovL3d3dy5yY2Fzc29jaWVzLmNvbbg1YjliY2I4NWI4NWI1MzYwNjZkOTVhMTO4NjE3MDIzY2ZiNTcxMzk0OThkMTVkODY4wLZfZGNad04zeFRBT1NWeTBSVGFqZ1V3rWV5ZS5zYmMzMS5uZXTEFC_QkBfQvC7gZdCf0Mk1flzQqtDF0I8k50joTA\" data-link-id=\"Bb9vINGrQNOpItazYHNfUg\">Roland Coiffe &amp; Associ\u00e9s<\/a> <\/em><\/strong><em><span style=\"font-style: inherit; font-weight: inherit;\">in order to bring you, through<\/span> <\/em><em>&#8220;<\/em><strong><em><u>Inside La PLACE<\/u><\/em><\/strong><em>&#8221; <span style=\"font-style: inherit; font-weight: inherit;\">more information about the estates we sell.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inside La Place, discover Ch\u00e2teau Malartic Lagravi\u00e8re&#8217;s pursuit of excellence, their innovative eco-projects, and timeless wines that reflect their unique terroir\u2014blending tradition with a forward-looking vision for sustainability and quality.<\/p>\n","protected":false},"author":3,"featured_media":15475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"appellation":[1045],"profession":[],"propriete":[1208],"personnalite":[],"class_list":["post-23742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","appellation-pessac-leognan-en","propriete-chateau-malartic-lagraviere-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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