{"id":23754,"date":"2022-04-07T00:00:00","date_gmt":"2022-04-07T00:00:00","guid":{"rendered":"https:\/\/insidelaplace.rcassocies.com\/2022\/04\/07\/inside-la-place-the-11th-generation-in-ausone\/"},"modified":"2022-04-07T00:00:00","modified_gmt":"2022-04-07T00:00:00","slug":"inside-la-place-the-11th-generation-in-ausone","status":"publish","type":"post","link":"https:\/\/insidelaplace.rcassocies.com\/en\/2022\/04\/07\/inside-la-place-the-11th-generation-in-ausone\/","title":{"rendered":"Inside La Place &#8211; The 11th generation in Ausone"},"content":{"rendered":"<h2 style=\"text-align: center;\">Pauline et Edouard VAUTHIER<\/h2>\n<p style=\"text-align: center;\">Co-owners and Managers<\/p>\n<p style=\"text-align: center;\">Pauline is working at the estate since 2005<\/p>\n<p style=\"text-align: center;\">Edouard is working at the estate since 2019<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Met by Gerda at the Ch\u00e2teau<\/p>\n<h2 style=\"text-align: center;\"><strong>Ch\u00e2teau Ausone<\/strong><\/h2>\n<p style=\"text-align: center;\">Saint-Emilion Grand Cru<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\">Pauline et Edouard VAUTHIER<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Gerda: <em>Tell us about you&#8230;<\/em><\/strong><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Pauline Vauthier<\/strong>: I am a reserved and discreet woman but certainly not shy.\u00a0I consider myself passionate about wine and a pawn in Ausone&#8217;s history.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Edouard Vauthier\u00a0<\/strong>: I am a vagabond who likes to travel. I lived and worked for two and a half years in the Philippines with wine distributors. Then, moved to Shangai for two years. These are great experiences that are extremely useful today in my daily life.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">Gerda:\u00a0<em>What are the main challenges you personally face, in the practice of your work?<\/em><\/span><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Pauline and Edouard Vauthier<\/strong>: It is a vast question because there are so many challenges we face every day that make our job so particular and interesting. There are, of course, technical challenges such as the vines, the wine cellar&#8230; Each year is different and we have to adapt to the climate which is increasingly unpredictable and extreme.\u00a0<\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>Harvest 2021<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-style: inherit;\">Gerda:\u00a0<em>How did your harvest go?<\/em><\/span><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Pauline and Edouard Vauthier<\/strong>: 2021 has been a tough year for us. We have been in organic conversion for 2 years.\u00a0There are hard times during this conversion. My father has rarely seen such a rainy and cool summer. In addition, <strong>Chateau Fonbel<\/strong> and <strong>Chateau Simard<\/strong>\u00a0were affected by the spring frost.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\">In 2017, we have not produced Fonbel and Simard because of the frost.\u00a0<\/span><span style=\"font-weight: inherit; font-style: inherit;\">We will give more information about the 2021 harvest later.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5757 aligncenter\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/vignes.png\" alt='' width=\"868\" height=\"421\" \/><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>The brand Ausone today and tomorrow<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Gerda\u00a0<\/strong><strong>: <span style=\"font-weight: inherit; font-style: inherit;\"><span style=\"font-style: inherit;\"><em>What positioning (s) do you want for your brand (s)?<\/em><\/span><\/span><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><strong>Pauline et Edouard Vauthier <\/strong>: <\/span>We have in total 85-hectare of vines spread over several Ch\u00e2teaux:<\/p>\n<ul style=\"font-style: inherit; font-weight: inherit;\">\n<li><strong>Ch\u00e2teau Ausone<\/strong><\/li>\n<\/ul>\n<ul style=\"font-style: inherit; font-weight: inherit;\">\n<li><strong>Chapelle d&#8217;Ausone &#8211; Second wine\u00a0<\/strong><\/li>\n<li><strong>Ch\u00e2teau La Clotte<\/strong><\/li>\n<li><strong>Ch\u00e2teau Moulin Saint-Georges<\/strong><\/li>\n<li><strong>Ch\u00e2teau Fonbel<\/strong><\/li>\n<li><strong>Ch\u00e2teau Haut-Simard<\/strong><\/li>\n<li><strong>Ch\u00e2teau Simard<\/strong><\/li>\n<\/ul>\n<p style=\"font-style: inherit; font-weight: inherit;\">All these Ch\u00e2teaux are the signature of the &#8220;Vauthier Family&#8221;. It is our engagement for great wines, exceptional in their quality.\u00a0It is a know-how\u00a0and we do everything to ensure that it is recognized. Ausone is a strong brand, it is the locomotive but the wagons (the other Ch\u00e2teaux) that follow must be good too.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-weight: inherit; font-style: inherit;\"><em><strong><span style=\"font-style: inherit;\">G<\/span>: How do your wines stand out, and are unique?<\/strong><\/em><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>PV and EV<\/strong>: All our properties have a majority of merlot, except Ausone which is a blend of 50% merlot and 50% cabernet franc.\u00a0It is difficult to generalize all our properties, but all our wines have a nice tension on the palate. This is very important for us. We want to keep it despite climate change. That&#8217;s why we have been replanting since 2005 only with cabernet franc and cabernet sauvignon.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><em><strong><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">G<\/span>: \u00a0What future project are you currently working on?<\/span><\/strong><\/em><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>PV and EV<\/strong>: <em>Pauline and Edouard smiled at the same time and replied<\/em>: We are continually in the process of renovation at Ausone, and we wonder if it will ever end&#8230; Our father is in charge of the construction work. Concerning <strong>Ch\u00e2teau Fonbel<\/strong>, we are doing a lot of work to renew the vineyard.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-5760 aligncenter\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/1_chai-1.png\" alt='' width=\"682\" height=\"485\" \/><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><em><strong><span style=\"font-style: inherit;\">G<\/span>:\u00a0<\/strong><strong>How far along are your property(ies) in the &#8220;green transition&#8221;?<\/strong><\/em><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>PV and EV<\/strong>: We have been in organic conversion for 2 years now. The aim is not commercial but a real conviction! We are doing it for two reasons:<\/p>\n<ul style=\"font-style: inherit; font-weight: inherit;\">\n<li>To respect the environment<\/li>\n<li>To protect our staff that work with phytosanitary products<\/li>\n<\/ul>\n<p style=\"font-style: inherit; font-weight: inherit;\">For Ausone and Chapelle d&#8217;Ausone, we will not put the Organic certification on the labels. Our other Ch\u00e2teaux, which have different price ranges, will have the certificate on the labels.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>The business<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">Gerd<\/span><\/strong><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">a<\/span><\/strong><\/span><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">: <em>What are your priorities in terms of business development?\u00a0<\/em><\/span><\/strong><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Pauline and Edouard Vauthier<\/strong>: All our wines are sold by the Place of Bordeaux and are distributed around the world. We are wine-makers, everybody has a role in this industry! One market is more important than the other for Ausone: the UK.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">We are grateful because the UK is very interested in our wines. They represent 50% (only for La Clotte, the rest is pretty well spread) of our sales. Concerning <strong>Ch\u00e2teau La Clotte 2015<\/strong>, we have decided to make a release last year in order to reach new markets.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">We have a commercial strategy based on three levels:<\/span><\/p>\n<ol style=\"font-style: inherit; font-weight: inherit;\">\n<li><span style=\"font-style: inherit; font-weight: inherit;\">Primeur <strong>sales<\/strong>: we used to sell 90% of our harvest en Primeur. Nowadays, primeur represents 70%.<\/span><\/li>\n<li><span style=\"font-style: inherit; font-weight: inherit;\">Physical stock\u00a0<strong>prices<\/strong>\u00a0are available for the Place of Bordeaux<\/span><\/li>\n<li><span style=\"font-style: inherit; font-weight: inherit;\">A few\u00a0<strong>releases <\/strong>are\u00a0throughout the year.<\/span><\/li>\n<\/ol>\n<p style=\"font-style: inherit; font-weight: inherit;\">Levels 2 and 3 are important to keep visibility on our wines.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">G<\/span><\/strong><strong><span style=\"font-style: inherit;\">:<em> Which vintages should the market be interested in? and why?<\/em><\/span><\/strong><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\"><strong>Pauline instantly answers<\/strong>\u00a0<\/span><span style=\"font-style: inherit;\"><strong>2011<\/strong>: this is a vintage that consumers no longer think about, but it is very good for all our wines. It will remain in the shadow of 2010 which is a monument but still too young to enjoy, especially for Ausone. 2011 is now open and everyone I know who has drunk it is enthusiastic.<\/span><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\"><strong style=\"font-weight: inherit;\"><strong>Edouard:<\/strong><\/strong> <span style=\"font-style: inherit; font-weight: inherit;\">We should not forget <strong>2017<\/strong>\u00a0for Ch\u00e2teau Ausone and Ch\u00e2teau La Clotte.\u00a0These wines are refined and have a lot of freshness!\u00a0<\/span><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong><span style=\"font-style: inherit;\">G<\/span><\/strong><strong>:\u00a0<\/strong><strong><em>What sales support materials are available to distributors to promote your wines?<\/em><\/strong><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong>PV and EV:\u00a0<\/strong>We have a website for Ausone. It is storytelling to convey the Ausone spirit. It is not a very detailed website because we have to keep the balance between mystery, and desirability. For the same reason, we have chosen to receive only our negociant&#8217;s customers and their customers at the property. We do not do wine tourism.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">We have created an Instagram account only to protect the Ausone name. Otherwise, we are not on social networks.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">In addition, we have, of course, technical datasheets for each wine which are available on request.<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\">Edouard joined us in 2019 to promote our wines around the world to distributors\/cellars etc. Unfortunately, Edouard arrived when the global pandemic started. However, he has already made some trips to Europe.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Website and social networks<\/strong><\/span><\/p>\n<p style=\"text-align: left;\" data-wp-editing=\"1\"><a href=\"https:\/\/www.instagram.com\/chateau_ausone_officiel\/?hl=fr\"><img decoding=\"async\" class=\"aligncenter wp-image-3939 size-full\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Instagram.png\" alt='' width=\"58\" height=\"47\" \/><\/a><a href=\"https:\/\/www.chateau-ausone.fr\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3942 size-full\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/website.png\" alt='' width=\"45\" height=\"40\" \/><\/a><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><strong>The tasted wines<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>Ch\u00e2teau Ausone 2006<\/strong>\u00a0: <em>50% merlot and 50% cabernet franc\u00a0<\/em><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\">Aromas are complex on this old vintage, nearly 16 years. It is still a young wine to enjoy.\u00a0There is a little tobacco and undergrowth with a mix of mint. On the palate it is simply great, very well balanced, tannins are present but not very sharp. The finish is very long and it still has a lot of ageing potential!<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong>Ch\u00e2teau La Clotte 2017<\/strong>\u00a0: <em>80% merlot, 15% cabernet sauvignon and 5% cabernet franc<\/em><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\">Edouard is right, what a beautiful crispy freshness with the generosity given by the merlot. I say it again and again, there is no other place in the world where we produce as complex and fresh Merlot as here (yes, yes I am French since 2004&#8230;).\u00a0It&#8217;s delicious and should be drunk at a young age!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4393 aligncenter\" src=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/05\/Gerda-miniature.png\" alt='' width=\"183\" height=\"147\" \/><\/p>\n<p><strong><em>Gerda BEZIADE<\/em><\/strong><em> <span style=\"font-style: inherit; font-weight: inherit;\">has an incredible passion for wine and perfect knowledge of Bordeaux acquired within prestigious wine merchants for 25 years. Gerda joins<\/span> <\/em><strong><em><a style=\"font-style: inherit; font-weight: inherit;\" href=\"https:\/\/eye.sbc31.net\/c?p=wAbNAv_DxBDQuf_y0Jx6ZkvQx9Cz0Lr2BF710Nf1xBAF0L9vINDR0KtA0NPQqSLQ1tCzYHNfUrpodHRwczovL3d3dy5yY2Fzc29jaWVzLmNvbbg1YjliY2I4NWI4NWI1MzYwNjZkOTVhMTO4NjE3MDIzY2ZiNTcxMzk0OThkMTVkODY4wLZfZGNad04zeFRBT1NWeTBSVGFqZ1V3rWV5ZS5zYmMzMS5uZXTEFC_QkBfQvC7gZdCf0Mk1flzQqtDF0I8k50joTA\" data-link-id=\"Bb9vINGrQNOpItazYHNfUg\">Roland Coiffe &amp; Associ\u00e9s<\/a> <\/em><\/strong><em><span style=\"font-style: inherit; font-weight: inherit;\">in order to bring you, through<\/span> <\/em><em>&#8220;<\/em><strong><em><u>Inside La PLACE<\/u><\/em><\/strong><em>&#8221; <span style=\"font-style: inherit; font-weight: inherit;\">more information about the estates we sell.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inside La Place reveals family-driven excellence at Ch\u00e2teau Ausone, where tradition meets innovation. Discover the Vauthier family&#8217;s commitment to sustainable growth and exceptional wines rooted in passion and expertise.<\/p>\n","protected":false},"author":3,"featured_media":15570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"appellation":[1047],"profession":[],"propriete":[1102],"personnalite":[],"class_list":["post-23754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","appellation-saint-emilion-grand-cru-classe-en","propriete-chateau-ausone-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside La Place - Discover Ch\u00e2teau Ausone&#039;s Legacy of Excellence<\/title>\n<meta name=\"description\" content=\"Explore the Vauthier family&#039;s legacy at Ch\u00e2teau Ausone in &quot;Inside La Place.&quot; Discover how tradition 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