{"id":23790,"date":"2022-09-21T00:00:00","date_gmt":"2022-09-21T00:00:00","guid":{"rendered":"https:\/\/insidelaplace.rcassocies.com\/2022\/09\/21\/inside-la-place-a-passionate-entrepreneur\/"},"modified":"2022-09-21T00:00:00","modified_gmt":"2022-09-21T00:00:00","slug":"inside-la-place-a-passionate-entrepreneur","status":"publish","type":"post","link":"https:\/\/insidelaplace.rcassocies.com\/en\/2022\/09\/21\/inside-la-place-a-passionate-entrepreneur\/","title":{"rendered":"Inside La Place – A passionate entrepreneur"},"content":{"rendered":"

Jean-Charles Cazes\u00a0<\/strong><\/h2>\n

Director and Co-Owner<\/p>\n

Working at the estate since 2002<\/p>\n

Met by Gerda at the Ch\u00e2teau<\/p>\n

Ch\u00e2teau Haut-Batailley<\/strong><\/h2>\n

5\u00e8me Grand Cru Class\u00e9 en 1855<\/p>\n

Pauillac<\/p>\n

\n

2017 \u2013 2022 :<\/strong>\u00a05 ans d\u00e9j\u00e0 !<\/strong><\/p>\n

Gerda: Tell us about you…<\/em><\/strong><\/span><\/p>\n

Jean-Charles Cazes<\/strong>:\u00a0<\/span>I come from an Ari\u00e8ge family that has lived in the M\u00e9doc since 1875, and I am the fourth generation of winegrowers. My great-grandfather, my grandfather and my father were entrepreneurs. They developed in the world of wine, wine tourism and insurance.<\/span><\/p>\n

I think I have the same energy (laughs<\/em>).\u00a0I like to invest myself personally and with passion in each of the projects we carry out. The last two major ones are the renovation of Lynch-Bages’ cellars and the acquisition of Haut-Batailley. I am very proud of them!<\/p>\n

Gerda:\u00a0What are the main challenges you personally face, in the practice of your work?<\/em><\/span><\/strong><\/p>\n

Jean-Charles Cazes<\/strong>:\u00a0<\/span>The major challenge for us is to always satisfy our customers.\u00a0<\/span>We have estates in Bordeaux (Ch\u00e2teau Lynch-Bages, Ch\u00e2teau Ormes de Pez and Ch\u00e2teau Haut-Batailley), Ch\u00e2teauneuf-du-Pape (Domaine des S\u00e9n\u00e9chaux), La Livini\u00e8re (Domaine de L’Ostal), Portugal (Roquette & Cazes) and our brand Michel Lynch. A truly rich portfolio!<\/p>\n

For each of these estates, our challenge is to improve the quality and reputation of the wines and to ensure that they are distributed with ever greater precision. The last few years have not been without surprises…\u00a0!<\/p>\n

<\/p>\n

 <\/p>\n

\n

The brand Haut-Batailley today and tomorrow<\/span><\/strong><\/h3>\n

 <\/p>\n

Gerda:\u00a05 years already! Could you look back on these first years at the head of Ch\u00e2teau Haut-Batailley?<\/em><\/strong><\/span><\/p>\n

Jean-Charles Cazes<\/strong>:\u00a0<\/span>Indeed, it’s already been 5 years… we’ve come a long way!<\/span><\/p>\n

We were lucky to acquire Ch\u00e2teau Haut-Batailley with technical installations in perfect condition. As soon as we arrived, we set up a dedicated team, with Daniel LLose, who has been with my family since 1976. Today, the estate is managed by Julien Galland and advised by the oenologist Eric Boissenot<\/strong><\/a>.<\/p>\n

We have also worked hard on the identity we wanted to give, creating a new label for the Grand Vin and creating a second wine: Haut-Batailley Verso.<\/p>\n

Gerda<\/em><\/strong>:\u00a0Wat recent accomplishments would you like to share with your customers?<\/em><\/strong><\/p>\n

Jean-Charles Cazes:\u00a0<\/strong>The vineyard work!\u00a0When my family and I learned of the opportunity to buy Ch\u00e2teau Haut-Batailley, we had no idea that it was possible to discover a property of 19 hectares unplanted in AOC Pauillac land.\u00a0<\/span>It was such a rare opportunity, we thought it was a mistake at first…<\/p>\n

It was actually a real challenge to imagine what it would be like in the future.\u00a0We began by studying terroir in detail by digging about fifty soil pits. This enabled us to gain a very detailed knowledge of the different soils and to choose the right grape varieties, rootstocks … Those that are adapted to terroir and climate change. Those we chose for Haut-Batailley are more resistant to drought and heat.<\/p>\n

To my knowledge, Haut-Batailley is the only Ch\u00e2teau in the 1855 classification to have replanted almost 50% of its vineyard in 3 years…\u00a0These new plantings will initially be dedicated to Haut-Batailley Verso, an elegant and harmonious wine.<\/p>\n

Gerda: What positioning (s) do you want for your brand (s) ?<\/em><\/strong><\/p>\n

Jean-Charles Cazes<\/strong>:\u00a0<\/span>After the work carried out over the last 5 years, we can say that Haut-Batailley has been given a new look!\u00a0<\/span>It is aimed at fine-wine lovers, and a new public in search of discoveries for Haut-Batailley Verso.<\/p>\n

With its unique tasting style, the result of its terroir singularity, and a more modern image that stands out from the classic codes that we know in Bordeaux, Haut-Batailley has the potential to become a well-known and recognized property in Pauillac.<\/p>\n

Gerda<\/em><\/strong>:\u00a0How would you define the style of Ch\u00e2teau Haut-Batailley wines?<\/strong><\/em><\/p>\n

Jean-Charles Cazes<\/strong><\/span>:\u00a0I often describe Haut-Batailley as a Pauillac with a Saint Julien ascendant…<\/span><\/p>\n

The property is located in the very south of the appellation, its vines adjoining those of the neighboring commune. This has a notable influence on the wine style produced: elegant with a fine tannic structure, it will evolve towards more complexity and depth with time…\u00a0Without a doubt, Haut-Batailley is a property that will continue to grow in the coming years.<\/p>\n

Gerda<\/em><\/strong>:\u00a0Tell us about the new identity of Haut-Batailley, where did your inspiration come from?<\/em><\/strong><\/p>\n

Jean-Charles Cazes<\/strong><\/span>:\u00a0Haut-Batailley is already well established in many markets. We wanted to strengthen its positioning by working on a new visual identity, inspired by the Aspic Tower. Located in the middle of the estate’s vineyards since 1875 by the Averous ladies, it marks the entrance to the Pauillac appellation.\u00a0<\/span>Legend says that the statue of Mary at the top of the tower Aspic has a snake on her foot, temptation and evil…<\/span><\/p>\n

A recent restoration of the building revealed that the Virgin was actually standing on a bed of roses!<\/p>\n

Our label design is also inspired by the world of Gustave Dor\u00e9 and the Romantic movement, contemporary with the construction of the estate’s buildings.\u00a0I think this label is very elegant and illustrates well the style of wines we produce at Haut-Batailley.<\/p>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

\n

Commercial development<\/span><\/strong><\/h3>\n

 <\/p>\n

Gerd<\/span><\/strong>a<\/span><\/strong><\/span>:\u00a0What was your distribution strategy?<\/em><\/span><\/strong><\/span><\/p>\n

Jean-Charles Cazes<\/strong>:\u00a0<\/span>The aim is to build a quality distribution with the loyal partners who follow us.\u00a0<\/span>We have selected around twenty negociant and courtier.<\/span><\/p>\n

We rely entirely on the strength of La Place de Bordeaux, which allows a capillarity of the distribution network.<\/p>\n

G<\/span><\/strong>:\u00a0What do you think about this strategy today?<\/em><\/span><\/strong><\/span><\/p>\n

JCC:<\/span><\/strong> It is going well! The resale primeur rate is becoming stronger with each release.\u00a0<\/span><\/span>Customers are following us and understand our project.<\/span><\/p>\n

<\/p>\n

G<\/span><\/strong>:\u00a0What is your next news?<\/em><\/span><\/strong><\/span><\/p>\n

JCC<\/strong>: The historical\u00a0<\/span>release of Haut-Batailley 2016. This is a special vintage for the estate. Vinified by the previous owner, it was aged and bottled by us. The label of this vintage illustrates this transition. Also, we will release the second label Haut-Batailley Verso 2020 soon.<\/span><\/p>\n

G<\/span><\/strong>:\u00a0What are your next challenges?<\/em><\/strong><\/span><\/p>\n

JCC:\u00a0<\/strong><\/span>To continue to promote Haut-Batailley, the only way is to taste the wines.\u00a0<\/span>We already receive our customers at the property and plan to intensify the promotion in 2023. We are going to do more actions in our main markets with importers and prescribers.<\/p>\n

G<\/span><\/strong>:\u00a0Which vintage should the market be interested in?<\/em><\/strong><\/span><\/p>\n

JCC:<\/strong>\u00a0I find our 2017 particularly attractive. It is still easily found on the markets. This was our first vinification at the estate and it also marks an important date for my family!<\/span><\/p>\n

\n

The future<\/span><\/strong><\/h3>\n

 <\/p>\n

Gerd<\/span><\/strong>a\u00a0<\/span><\/strong><\/span>:\u00a0What are the next steps for the estate?<\/em><\/span><\/strong><\/span><\/p>\n

Jean-Charles Cazes<\/strong>:\u00a0<\/span>The vineyard’s development is done at the same time as research into cultivation practices and environmental issues. We are already making progress on planting hedges and encouraging biodiversity.\u00a0<\/span>We are also continuing with the intra-cell division to further refine our selections through more precise vinification.<\/span><\/p>\n

We are seeking to adopt more eco-responsible practices in all areas: for example, we are working on the next Haut-Batailley Verso packaging, which will be 100% made of recycled materials and 100% recyclable!<\/p>\n

Website & Instagram<\/a><\/a><\/strong><\/h4>\n

 <\/p>\n

Cazes family’s properties :<\/span><\/p>\n

Ch\u00e2teau Lynch-Bages<\/span><\/p>\n

Ch\u00e2teau Haut-Batailley<\/span><\/p>\n

Ch\u00e2teau Ormes de Pez<\/span><\/p>\n

Domaine des S\u00e9n\u00e9chaux<\/span><\/p>\n

Domaine de L\u2019Ostal<\/span><\/p>\n

Roquette & Cazes<\/span><\/p>\n

Michel Lynch<\/span><\/p>\n

Hsopitality : Ch\u00e2teau Cordeillan-Bages, Village de Bages<\/span><\/p>\n

VINIV<\/span><\/p>\n

<\/p>\n

<\/p>\n

Ch\u00e2teau Lynch Bages \/ Ch\u00e2teau Ormes de Pez<\/p>\n

<\/p>\n

Gerda BEZIADE<\/strong>\u00a0has an incredible passion for wine and perfect knowledge of Bordeaux acquired within prestigious wine merchants for 25 years. Gerda joins\u00a0Roland Coiffe & Associ\u00e9s<\/a>\u00a0<\/strong>in order to bring you, through\u00a0“Inside La PLACE<\/strong>“,\u00a0more information about the estates we sell.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Inside La Place, explore the passion and expertise behind Ch\u00e2teau Haut-Batailley, a renowned Pauillac estate. Discover its recent developments, commitment to quality, and the vision of fourth-generation owner Jean-Charles Cazes.<\/p>\n","protected":false},"author":3,"featured_media":15865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"appellation":[1049],"profession":[],"propriete":[1182,1180],"personnalite":[],"class_list":["post-23790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","appellation-pauillac-en","propriete-chateau-haut-batailley-en","propriete-chateau-lynch-bages-en"],"yoast_head":"\nInside La Place - Discover Ch\u00e2teau Haut-Batailley's Legacy<\/title>\n<meta name=\"description\" content=\"Discover the passion and expertise driving Ch\u00e2teau Haut-Batailley, a prestigious Pauillac estate. 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