{"id":25031,"date":"2025-06-20T15:06:13","date_gmt":"2025-06-20T15:06:13","guid":{"rendered":"https:\/\/insidelaplace.rcassocies.com\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/"},"modified":"2025-07-02T15:30:08","modified_gmt":"2025-07-02T15:30:08","slug":"inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees","status":"publish","type":"post","link":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/","title":{"rendered":"Inside La Place -The Evolution of Sauternes: Years in the Making"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25031\" class=\"elementor elementor-25031 elementor-24915\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2057c e-flex e-con-boxed e-con e-parent\" data-id=\"aa2057c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0dbe3 elementor-widget elementor-widget-text-editor\" data-id=\"8d0dbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-style: inherit; font-weight: inherit; text-align: center;\"><strong>Sandrine Garbay<\/strong><\/h2><h2 style=\"font-style: inherit; font-weight: inherit; text-align: center;\"><em>Managing Director<\/em><\/h2><h2 style=\"font-style: inherit; font-weight: inherit; text-align: center;\"><em><strong>~\u00a0<\/strong><\/em><\/h2><h2 style=\"font-style: inherit; font-weight: inherit; text-align: center;\"><strong>Ch\u00e2teau Guiraud<\/strong><\/h2><h2 style=\"font-style: inherit; font-weight: inherit; text-align: center;\"><em>Premier Cru Class\u00e9 Barsac\u00a0Sauternes<\/em><\/h2><hr \/><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>Gerda:\u00a0You\u2019re in charge of the estates owned by Matthieu Gufflet \u2014 Ch\u00e2teau Callac, Ch\u00e2teau des Bachelards, and Domaine Les Aurelles \u2014 but as Managing Director of Ch\u00e2teau Guiraud, what are the main challenges you face?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>Sandrine Garbay:\u00a0<\/strong><span style=\"font-style: inherit; font-weight: inherit;\">I\u2019m in charge of production, which is at the core of both my profession and my training, but I also oversee the management of the estates, which is a newer aspect for me. Even though I\u2019ve learned a lot over the past three years, it still takes me more time because I\u2019m less experienced in this area. <\/span>On the production side, the main challenge is securing the harvests, which are essential to economic stability. The Guiraud vineyard is highly exposed to frost, and paradoxically, this risk is heightened by climate change. The vines bud earlier and are therefore more vulnerable in April. We\u2019ve installed frost-protection towers on the best terroirs and adopted later pruning practices. We\u2019ve also been deeply committed to organic farming since 2011\u2014Guiraud was the first certified Premier Cru Class\u00e9. Faced with intense downy mildew pressure, we invested in equipment that allows us to treat the entire estate in a single day, with skilled and responsive teams. Thanks to this, we saved the 2024 vintage despite unprecedented pressure and achieved our largest harvest since I arrived. It shows that hard work pays off.\u00a0In the cellar, we\u2019ve refined our aging choices, particularly regarding barrels, and the upcoming renovation of the building will help us preserve the wines\u2019 freshness even more. We\u2019ve also introduced natural fermentation for the sweet wines, using indigenous yeasts, which enhances the purity and stability of the wine.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">I manage four estates, with 35 people at Guiraud and 15 across the other properties. The commercial challenge is significant, especially for Sauternes. Although I was familiar with Bordeaux\u2019s n\u00e9gociant system through promotions, the actual commercial relationship was a real learning experience. The courtier have supported us well, and the arrival of Coralie Bernard to strengthen the sales team has been a great help. In the current context, sales remain a critical issue for all our properties.<\/p><hr \/><h2 style=\"text-align: center;\"><strong style=\"font-style: inherit;\">The Guiraud Brand: Today &amp; Tomorrow<\/strong><\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-13935 aligncenter\" src=\"https:\/\/www.rcassocies.com\/wp-content\/uploads\/2025\/06\/bouteilles-.png\" alt=\"\" width=\"710\" height=\"365\" \/><em><strong>G: What positioning do you envision for your brands?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>We produce four wines at the estate. G de Ch\u00e2teau Guiraud has become a strong brand, especially present in Bordeaux restaurants. It&#8217;s an entry-level wine, distributed through the Place de Bordeaux \u2014 about 200,000 bottles a year \u2014 which contributes significantly to its visibility.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">In 2020, my predecessor launched Ch\u00e2teau Guiraud\u2019s Grand Vin Blanc Sec \u2014 an excellent idea, I must admit. Due to frost, we didn\u2019t produce it in 2021, but as soon as I arrived in 2022, we made the second vintage. This wine, mainly made from S\u00e9millon, fully embodies the identity of Sauternes. I\u2019m very fond of it. S\u00e9millon is the king grape here, and it should remain so. Many producers in Sauternes and Barsac are now working on dry whites made from S\u00e9millon, and I find that very relevant.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: Should there be an official \u201cSauternes Blanc Sec\u201d appellation?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Yes, I\u2019m quite in favor of it. Historically, dry whites were part of the appellation. Sweet wines only became dominant at the end of the 18th century and especially in the 19th. Dry whites existed long before. There\u2019s no shame in returning to that tradition. Demand for dry white wines is increasing, and it would allow us to showcase another expression of our terroir \u2014 always with a majority of S\u00e9millon. We have both the identity and the quality to justify this appellation, which would give Sauternes more visibility. From an economic standpoint, it would also make sense: right now, these wines contribute to the Bordeaux appellation, but they could instead support the Sauternes AOC. It would be a real asset to elevate our dry whites, but also to shine a light on our sweet wines. I\u2019m convinced the two should go hand in hand, even if the sweet wines remain our core and priority.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: The National Institute of Origin and Quality (INAO) has already recognized \u201cM\u00e9doc Blanc Sec.\u201d Why not here yet ?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Because we haven\u2019t officially started the process. There are still a few reservations among producers; some are unsure about the value of such an appellation. The producers&#8217; union wants to first bring everyone together, explain, and build consensus.<\/span><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: Once that appellation exists, the Union des Grands Crus might allow dry whites to be presented at their events?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Exactly. That\u2019s an important goal.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: What share of your production is dry white?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>They account for two-thirds of our volume. Of the estate\u2019s 90 hectares, 40 are dedicated to dry whites and 50 to sweet wines.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: What makes your wines stand out?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> At Guiraud, our grape varieties are part of our DNA: 65% S\u00e9millon and 35% Sauvignon, which is quite rare in Sauternes. It\u2019s historical, and it contributes to the estate\u2019s identity.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">For the dry whites, our main asset is our gravelly clay and sandy soils \u2014 ideal for delicate, supple S\u00e9millon with charm and density, without the rusticity sometimes found on heavy clay soils in Sauternes. That\u2019s what gives G de Guiraud its unique style: a 50\/50 S\u00e9millon-Sauvignon blend, round, smooth, easy-drinking, with nice freshness but not too much tension. That\u2019s its signature, and I\u2019m very attached to it.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G:\u00a0You mentioned wanting more freshness and tension in Ch\u00e2teau Guiraud. Can you elaborate?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> Yes. Guiraud has long emphasized balanced sweetness. Thanks to Sauvignon, we can fine-tune sugar levels while preserving freshness. I\u2019m careful to avoid excessive concentration, which is more common due to climate change. In 2022, some lots had up to 450 grams of residual sugar per liter in the must \u2014 that\u2019s nearly 30% potential alcohol. We chose not to include those in the blend, as they made the wine too heavy. I stand for controlled sweetness and aromatic purity. That\u2019s what our clients appreciate.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">At each tasting, \u201cPetit Guiraud,\u201d made from top terroirs but harvested earlier, charms with its freshness and lightness \u2014 around 90 grams of residual sugar. It fully expresses the nobility of botrytis without excess. Many people tell me, even after tasting Ch\u00e2teau Guiraud: \u201cThat Petit Guiraud is just so enjoyable.\u201d It clearly shows that finesse and balance matter more than over-concentration today.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: \u00a0How do you attract consumers, especially Gen Z, to Sauternes?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG: <\/strong>Some ch\u00e2teaux have tried the cocktail approach, and that\u2019s one avenue, especially for appealing to younger drinkers. But we need to activate multiple levers. Dry whites are another accessible entry point \u2014 ideally, curious consumers will then want to discover our sweet wines. And the final tool is the dining experience. We need to show that our sweet wines can pair with a wide range of dishes, beyond the classic combinations.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">All Sauternes estates are working in this direction, but we must admit we still struggle to convince people \u2014 even sommeliers. Many say their clients are hesitant. Yet in our restaurant at Guiraud, and at the Cercle de Guiraud, our chef always proposes pairings with Sauternes wines. And it works: we serve an incredible number of glasses and bottles. Of course, visitors are already in the Sauternes mindset, but they genuinely enjoy these often-savory pairings. Sometimes, just opening a bottle or placing it on the table is enough to trigger that first step and shift perceptions.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: And on wine lists, Sauternes is still too often confined to dessert\u2026<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> Yes, that\u2019s a real issue. We absolutely need to break out of that limiting view. Change must come from sommeliers \u2014 and from the way wine lists are designed.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-13938 aligncenter\" src=\"https:\/\/www.rcassocies.com\/wp-content\/uploads\/2025\/06\/oenotourisme-2.png\" alt=\"\" width=\"1000\" height=\"390\" \/><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: What are your main markets?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Our sales are fairly well balanced: 30% in the United States, 40% in Europe, and 30% in Asia. Guiraud invested early in the Asian market, notably thanks to our brand ambassador, Anne Xavi\u00e8re Vernay, who is based in Australia and covers both Asia and Oceania. She worked a lot in China starting in 2017, but that market nearly came to a halt during the pandemic. We\u2019re hoping for a recovery soon. We&#8217;re now developing Southeast Asia, especially the Philippines and Australia. But over the next two to three years, our priority is to refocus on Europe\u2014particularly France\u2014and to reestablish ties with nearby markets that we\u2019ve sometimes overlooked. Spain, the UK, and Germany are central to our strategy, as we\u2019re somewhat behind there.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">In France, we have a dedicated sales representative, Etienne d\u2019Hendecourt, who\u2019s working to strengthen our presence in restaurants and wine shops for all four estates in the group.\u00a0We\u2019re also very eager to grow in Paris\u2014it&#8217;s a market in its own right, and we\u2019ve been far too absent there. In Bordeaux, we\u2019re well represented with the G de Guiraud, the Grand Vin, and a great showcase at the brasserie in the Cit\u00e9 du Vin, which our owner took over in 2024 through Latitude Vin.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: How many n\u00e9gociants from the Place de Bordeaux do you work with?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> The Place is still very important to us. We sell about 90% of our wines through the Place and work with an average of 50 n\u00e9gociants\u2014up to 70 for the G de Guiraud. We sell about 10% directly and welcome between 5,000 and 6,000 visitors a year to the estate, which is open seven days a week from April onward.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong><em>G:\u00a0There seems to be a desire from Matthieu Gufflet to take back a part of the distribution directly.<\/em><\/strong><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Yes, that\u2019s an important strategic axis\u2014both for image and for boosting sales. Sweet wines are distributed through the Place de Bordeaux, but we want to sell more, and it\u2019s not their top priority. We remain partners with the n\u00e9gociants and are happy to support them, but we also need to develop direct sales in parallel.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G:\u00a0Let\u2019s say it loud and clear\u2014bravo to Matthieu Gufflet, great French entrepreneur investing in our region.<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> Yes, and our challenge today is to do the groundwork to increase awareness of our wines and broaden their distribution. We don\u2019t really have a choice. We have a team of four salespeople for the group\u2019s four properties. Three of them work internationally: one in Europe, one in the U.S. (shared with Domaine de Chevalier and Ch\u00e2teau Canon La Gaffeli\u00e8re), and one in Asia-Oceania. Then there\u2019s Coralie Bernard, who works closely with the Bordeaux n\u00e9gociants. She supports them with our sweet wines\u2014work they can\u2019t always do themselves. Along with Anne Xavi\u00e8re, she identifies new partners and then connects them with the n\u00e9gociants. She doesn\u2019t sell directly. This is a virtuous system: everyone wins. The Bordeaux negoce has incredible strength, a vast network, and impressive logistics. It\u2019s up to us to support them in the commercial work. Guiraud has been doing this for a long time, but over the past three years, we\u2019ve really stepped up our efforts. Now we hope the rest of Bordeaux will follow suit.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G:\u00a0<\/strong><\/em><em style=\"font-weight: inherit;\"><strong>You\u2019re in direct contact with clients, sommeliers, and consumers\u2014do scores still really matter to them?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> For sweet wines, it&#8217;s more nuanced and market-dependent. In the U.S., some collectors still care about scores, but it&#8217;s not universal. In January, I toured with one of our longtime distributors there\u2014he doesn\u2019t rely on scores at all. He prefers to let the wines speak for themselves. That said, some importers still need them to support their sales, especially when dealing with distributors. But for wine shops, restaurants, or end consumers, scores matter much less now. Social media has really changed the game. The influence of major critics has been diluted. Today, there are so many voices, and a Parker score, for example, doesn\u2019t carry the same weight it once did. Scores are still a reference, of course\u2014but they\u2019re no longer decisive. This is even more true for Bordeaux dry whites. They don\u2019t always receive spectacular scores, yet they sell very well. I\u2019m also thinking of our 2022 sweet wine: it didn\u2019t receive outstanding ratings during the En Primeur tastings. Perhaps that\u2019s because I didn\u2019t explain my approach clearly enough \u2014 I focused on preserving freshness rather than pursuing concentration. Compared to richer wines, Guiraud went more unnoticed. So, we need to be more proactive in our communication, and I believe that today, social media is more powerful than scores.<\/p><hr \/><h2 style=\"text-align: center;\"><strong>The Business<\/strong><\/h2><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: What are your main markets?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Our sales are fairly well balanced: 30% in the United States, 40% in Europe, and 30% in Asia. Guiraud invested early in the Asian market, notably thanks to our brand ambassador, Anne Xavi\u00e8re Vernay, who is based in Australia and covers both Asia and Oceania. She worked a lot in China starting in 2017, but that market nearly came to a halt during the pandemic. We\u2019re hoping for a recovery soon. We&#8217;re now developing Southeast Asia, especially the Philippines and Australia. But over the next two to three years, our priority is to refocus on Europe\u2014particularly France\u2014and to reestablish ties with nearby markets that we\u2019ve sometimes overlooked. Spain, the UK, and Germany are central to our strategy, as we\u2019re somewhat behind there.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">In France, we have a dedicated sales representative, Etienne d\u2019Hendecourt, who\u2019s working to strengthen our presence in restaurants and wine shops for all four estates in the group.\u00a0We\u2019re also very eager to grow in Paris\u2014it&#8217;s a market in its own right, and we\u2019ve been far too absent there. In Bordeaux, we\u2019re well represented with the G de Guiraud, the Grand Vin, and a great showcase at the brasserie in the Cit\u00e9 du Vin, which our owner took over in 2024 through Latitude Vin.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: How many n\u00e9gociants from the Place de Bordeaux do you work with?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> The Place is still very important to us. We sell about 90% of our wines through the Place and work with an average of 50 n\u00e9gociants\u2014up to 70 for the G de Guiraud. We sell about 10% directly and welcome between 5,000 and 6,000 visitors a year to the estate, which is open seven days a week from April onward.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong><em>G:\u00a0There seems to be a desire from Matthieu Gufflet to take back a part of the distribution directly.<\/em><\/strong><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Yes, that\u2019s an important strategic axis\u2014both for image and for boosting sales. Sweet wines are distributed through the Place de Bordeaux, but we want to sell more, and it\u2019s not their top priority. We remain partners with the n\u00e9gociants and are happy to support them, but we also need to develop direct sales in parallel.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G:\u00a0Let\u2019s say it loud and clear\u2014bravo to Matthieu Gufflet, great French entrepreneur investing in our region.<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> Yes, and our challenge today is to do the groundwork to increase awareness of our wines and broaden their distribution. We don\u2019t really have a choice. We have a team of four salespeople for the group\u2019s four properties. Three of them work internationally: one in Europe, one in the U.S. (shared with Domaine de Chevalier and Ch\u00e2teau Canon La Gaffeli\u00e8re), and one in Asia-Oceania. Then there\u2019s Coralie Bernard, who works closely with the Bordeaux n\u00e9gociants. She supports them with our sweet wines\u2014work they can\u2019t always do themselves. Along with Anne Xavi\u00e8re, she identifies new partners and then connects them with the n\u00e9gociants. She doesn\u2019t sell directly. This is a virtuous system: everyone wins. The Bordeaux negoce has incredible strength, a vast network, and impressive logistics. It\u2019s up to us to support them in the commercial work. Guiraud has been doing this for a long time, but over the past three years, we\u2019ve really stepped up our efforts. Now we hope the rest of Bordeaux will follow suit.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G:\u00a0<\/strong><\/em><em style=\"font-weight: inherit;\"><strong>You\u2019re in direct contact with clients, sommeliers, and consumers\u2014do scores still really matter to them?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> For sweet wines, it&#8217;s more nuanced and market-dependent. In the U.S., some collectors still care about scores, but it&#8217;s not universal. In January, I toured with one of our longtime distributors there\u2014he doesn\u2019t rely on scores at all. He prefers to let the wines speak for themselves. That said, some importers still need them to support their sales, especially when dealing with distributors. But for wine shops, restaurants, or end consumers, scores matter much less now. Social media has really changed the game. The influence of major critics has been diluted. Today, there are so many voices, and a Parker score, for example, doesn\u2019t carry the same weight it once did. Scores are still a reference, of course\u2014but they\u2019re no longer decisive. This is even more true for Bordeaux dry whites. They don\u2019t always receive spectacular scores, yet they sell very well. I\u2019m also thinking of our 2022 sweet wine: it didn\u2019t receive outstanding ratings during the En Primeur tastings. Perhaps that\u2019s because I didn\u2019t explain my approach clearly enough \u2014 I focused on preserving freshness rather than pursuing concentration. Compared to richer wines, Guiraud went more unnoticed. So, we need to be more proactive in our communication, and I believe that today, social media is more powerful than scores.<\/p><p><img decoding=\"async\" class=\" wp-image-13941 aligncenter\" src=\"https:\/\/www.rcassocies.com\/wp-content\/uploads\/2025\/06\/degustation.png\" alt=\"\" width=\"699\" height=\"375\" \/><\/p><hr \/><h2 style=\"text-align: center;\"><strong>Distribution Today &amp; Tomorrow\u00a0<\/strong><\/h2><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: How do you assess the current state of the market?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG: <\/strong>2024 has been a tough year for everyone, but Sauternes has held up better than other Bordeaux appellations. Thanks to the renewed dynamism in the region, we\u2019re getting more visibility and welcoming many visitors.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong><em>G:\u00a0You&#8217;ve really done a fantastic job in the appellation. The ch\u00e2teaux are open, there\u2019s a great culinary offering, and the region is stunning.<\/em><\/strong><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>Yes, absolutely. All of that helped soften the blow of 2024, a year when wine sales suddenly came to a halt. Staying closely connected with our end customers\u2014wine lovers who visit us\u2014has helped us weather this difficult year better than others. Our appellation is suffering less than many others in Bordeaux. We&#8217;ve managed to mitigate some of the effects of this changing market. In Sauternes, this market shift started a few years ago. When we faced the challenge of selling sweet wines, we had no choice but to reinvent ourselves\u2014to find new ways to attract the public, through wine tourism, estate hospitality, and the region\u2019s restaurants. These have all become showcases to bring in new ambassadors and promote our wines. Everyone who experiences Sauternes\u2014whether it\u2019s at Lafaurie-Peyraguey, d&#8217;Yquem, or the Maison de Sauternes\u2014leaves convinced. We have to keep building on that momentum.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: Are these difficulties cyclical or structural?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> The challenges are both cyclical and structural. Cyclical, because the market is currently waiting to see how things evolve in the United States, particularly with the possibility of new tariffs, which is weighing on trade. The situation is also tough in Asia, especially in China. Structurally, we need to rethink our distribution model. Is the En Primeur system still relevant? In 2023, we sold 25% of Guiraud as En Primeur. Perhaps we could shift that \u201cmomentum\u201d to another time of year. Olivier Poussier suggested in La Revue du Vin de France transforming En Primeur Week into a week for tasting bottled, ready-to-ship wines. Why not? It would allow people to discover the finished vintage instead of participating in a futures campaign. But if the model is to evolve, it must be done on a global scale, with the support of institutions like the Union des Grands Crus or the CIVB. That\u2019s crucial for our economic balance. As Jean-Guillaume Prats pointed out, the market is changing, and we have to adapt. Globalization and the growing demand for diverse wines create an environment where it\u2019s difficult to stick to a single model. Consumers are now more versatile, and this forces us to rethink our place in the market. Sauternes has always maintained a fair and steady pricing position, without excessive fluctuation from one vintage to another. That deserves to be better recognized. We\u2019ve stayed closely connected to our market, never straying too far from the consumer\u2019s expectations. And yet, our production costs are high, with low yields and labor-intensive harvests.<\/p><p style=\"font-style: inherit; font-weight: inherit;\">Today, Sauternes\u2019 Classified Growths offer the best quality-to-price ratio in Bordeaux. Our sweet wines aren\u2019t expensive \u2014 not really. But, as Bernard Arnault once said, you have to create desirability. We must find the right keys to make our wines attractive and desirable to consumers.<\/p><hr \/><h2 style=\"text-align: center;\"><strong>The Harvest 2024<\/strong><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13944 aligncenter\" src=\"https:\/\/www.rcassocies.com\/wp-content\/uploads\/2025\/06\/vendange-2024.png\" alt=\"\" width=\"792\" height=\"286\" \/><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: Could you say a few words about the harvest and your impressions of the vintage quality?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>2024 was a year full of challenges. We had a lot of rain, which put considerable pressure on the vines, especially with the risk of diseases. Temperatures were relatively warm, and combined with the rain, vegetation grew abundantly, leading to strong pressure from mildew. It was a real viticultural challenge, and our teams worked tirelessly to maintain good vine health while guiding the grapes towards beautiful ripeness.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: You must have had some sleepless nights?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG: <\/strong>Yes, definitely&#8230; We were very worried when the first signs of mildew appeared early in the season, as early as May. We thought, &#8220;This will never hold.&#8221; Once mildew is established, it\u2019s too late to act, but thanks to several copper treatments, we managed to control it. In the end, we harvested a good quantity of quality grapes. The late season helped preserve acidity in the grapes. I already said this about 2023, and I repeat it for 2024: we have two quite incredible white vintages. Of course, 2023 is slightly superior, both for dry and sweet wines, but I\u2019m really satisfied with the 2024 vintage. What still amazes me is how noble rot developed despite the wet weather. We had alternating periods of rain and sunshine, which allowed the grapes to dry and be harvested in good conditions. Everything went very well thanks to our teams. We worked with 100 harvesters, including 80 from outside and 20 permanent team members.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: How many sorting passes did you do?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:\u00a0<\/strong>We did four full passes, and in the end, the harvest turned out to be of very good quality. Even though it doesn\u2019t have the richness of 2022 or 2023, there\u2019s a lovely balance between acidity and sweetness, with the DNA of noble rot and notes of confit. We\u2019re very happy with the result.<\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G: And what about the dry white?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG: <\/strong>This year, noble rot set in very early, which made the harvest a bit more rushed. It was a real race against time to pick healthy grapes before the rot attacked. Our 2024 G de Guiraud, from a parcel selection, is a bit atypical this year because it is composed of 70% Sauvignon and 30% S\u00e9millon, whereas the usual blend is 50% Sauvignon and 50% S\u00e9millon. Unfortunately, we couldn\u2019t harvest the S\u00e9millon in time\u2014they rotted quite early. The Sauvignon grapes were generous in quantity, which slightly altered the usual balance. But it\u2019s also interesting to have a somewhat different vintage.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13947 aligncenter\" src=\"https:\/\/www.rcassocies.com\/wp-content\/uploads\/2025\/06\/les-2-ensemble-.png\" alt=\"\" width=\"470\" height=\"364\" \/><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>G:\u00a0You work for and with a major French entrepreneur, Matthieu Gufflet. Can you tell me a bit about your collaboration?<\/strong><\/em><\/p><p style=\"font-style: inherit; font-weight: inherit;\"><strong>SG:<\/strong> I\u2019m in direct contact with him, and he\u2019s truly passionate about wine. It\u2019s fascinating to work with someone so entrepreneurial.He\u2019s aiming for vertical integration, bringing together all parts of the value chain that can support the marketing of our wines. His long-term vision impresses me tremendously. He\u2019s able to project himself far ahead \u2014 he\u2019s a true visionary. As for me, I\u2019m more focused on production, with a short- to medium-term outlook. We complement each other well, because both perspectives are essential for managing a vineyard properly. I\u2019m learning a great deal working alongside him.<\/p><h3 style=\"text-align: center;\"><span style=\"color: #777871;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8140 aligncenter\" src=\"https:\/\/www.rcassocies.com\/wp-content\/uploads\/2022\/11\/Gerda-2022.png\" alt=\"\" width=\"147\" height=\"147\" \/><\/span><\/h3><p><span style=\"color: #000000;\"><em>Gerda BEZIADE\u00a0<\/em><em>has an incredible passion for wine, and possesses a perfect knowledge of Bordeaux acquired within prestigious wine merchants for 25 years. Gerda joins\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.rcassocies.com\/en\/\" data-link-type=\"_blank\" data-link-id=\"JZeyLPvYQ_Kxw6GeFJrNdA\" data-link-converted=\"true\">Roland Coiffe &amp;\u00a0Associ\u00e9s\u00a0<\/a>in order to bring you, through\u00a0\u201cInside La PLACE\u201d\u00a0more information about the estate we sell.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sandrine Garbay Managing Director ~\u00a0 Ch\u00e2teau Guiraud Premier Cru Class\u00e9 Barsac\u00a0Sauternes Gerda:\u00a0You\u2019re in charge of the estates owned by Matthieu Gufflet \u2014 Ch\u00e2teau Callac, Ch\u00e2teau des<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[682],"tags":[],"appellation":[1059],"profession":[],"propriete":[1464],"personnalite":[],"class_list":["post-25031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-682","appellation-sauternes-en","propriete-chateau-guiraud-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside La Place -The Evolution of Sauternes: Years in the Making - Inside La Place<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside La Place -The Evolution of Sauternes: Years in the Making - Inside La Place\" \/>\n<meta property=\"og:description\" content=\"Sandrine Garbay Managing Director ~\u00a0 Ch\u00e2teau Guiraud Premier Cru Class\u00e9 Barsac\u00a0Sauternes Gerda:\u00a0You\u2019re in charge of the estates owned by Matthieu Gufflet \u2014 Ch\u00e2teau Callac, Ch\u00e2teau des [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/\" \/>\n<meta property=\"og:site_name\" content=\"Inside La Place\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Roland-Coiffe-Associ%c3%a9s\/100063858587341\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T15:06:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T15:30:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"452\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gerda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Roland_Coiffe\" \/>\n<meta name=\"twitter:site\" content=\"@Roland_Coiffe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gerda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/\",\"url\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/\",\"name\":\"Inside La Place -The Evolution of Sauternes: Years in the Making - Inside La Place\",\"isPartOf\":{\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg\",\"datePublished\":\"2025-06-20T15:06:13+00:00\",\"dateModified\":\"2025-07-02T15:30:08+00:00\",\"author\":{\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/#\/schema\/person\/c01c7e19d6e5f4e1901624f2283780b7\"},\"breadcrumb\":{\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#primaryimage\",\"url\":\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg\",\"contentUrl\":\"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg\",\"width\":452,\"height\":452},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/insidelaplace.rcassocies.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside La Place -The Evolution of Sauternes: Years in the Making\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/#website\",\"url\":\"https:\/\/insidelaplace.rcassocies.com\/en\/\",\"name\":\"Inside La Place\",\"description\":\"D\u00e9couvrez notre magazine INSIDE LA PLACE, by Gerda, pour plonger dans l&#039;univers du vin et ses acteurs.\",\"alternateName\":\"ILP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/insidelaplace.rcassocies.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/#\/schema\/person\/c01c7e19d6e5f4e1901624f2283780b7\",\"name\":\"gerda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/insidelaplace.rcassocies.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8364839b502518aa3f62927278622f02aecf0a11b0882c58b4d6bd9c9b43b99d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8364839b502518aa3f62927278622f02aecf0a11b0882c58b4d6bd9c9b43b99d?s=96&d=mm&r=g\",\"caption\":\"gerda\"},\"url\":\"https:\/\/insidelaplace.rcassocies.com\/en\/author\/gerda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside La Place -The Evolution of Sauternes: Years in the Making - Inside La Place","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/","og_locale":"en_US","og_type":"article","og_title":"Inside La Place -The Evolution of Sauternes: Years in the Making - Inside La Place","og_description":"Sandrine Garbay Managing Director ~\u00a0 Ch\u00e2teau Guiraud Premier Cru Class\u00e9 Barsac\u00a0Sauternes Gerda:\u00a0You\u2019re in charge of the estates owned by Matthieu Gufflet \u2014 Ch\u00e2teau Callac, Ch\u00e2teau des [\u2026]","og_url":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/","og_site_name":"Inside La Place","article_publisher":"https:\/\/www.facebook.com\/people\/Roland-Coiffe-Associ%c3%a9s\/100063858587341\/","article_published_time":"2025-06-20T15:06:13+00:00","article_modified_time":"2025-07-02T15:30:08+00:00","og_image":[{"width":452,"height":452,"url":"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg","type":"image\/jpeg"}],"author":"gerda","twitter_card":"summary_large_image","twitter_creator":"@Roland_Coiffe","twitter_site":"@Roland_Coiffe","twitter_misc":{"Written by":"gerda","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/","url":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/","name":"Inside La Place -The Evolution of Sauternes: Years in the Making - Inside La Place","isPartOf":{"@id":"https:\/\/insidelaplace.rcassocies.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#primaryimage"},"image":{"@id":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#primaryimage"},"thumbnailUrl":"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg","datePublished":"2025-06-20T15:06:13+00:00","dateModified":"2025-07-02T15:30:08+00:00","author":{"@id":"https:\/\/insidelaplace.rcassocies.com\/en\/#\/schema\/person\/c01c7e19d6e5f4e1901624f2283780b7"},"breadcrumb":{"@id":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#primaryimage","url":"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg","contentUrl":"https:\/\/insidelaplace.rcassocies.com\/wp-content\/uploads\/2025\/07\/Sandrine-Garbay-NB-cropped.jpg","width":452,"height":452},{"@type":"BreadcrumbList","@id":"https:\/\/insidelaplace.rcassocies.com\/en\/2025\/06\/20\/inside-la-place-sauternes-une-mutation-amorcee-depuis-des-annees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/insidelaplace.rcassocies.com\/en\/"},{"@type":"ListItem","position":2,"name":"Inside La Place -The Evolution of Sauternes: Years in the Making"}]},{"@type":"WebSite","@id":"https:\/\/insidelaplace.rcassocies.com\/en\/#website","url":"https:\/\/insidelaplace.rcassocies.com\/en\/","name":"Inside La Place","description":"D\u00e9couvrez notre magazine INSIDE LA PLACE, by Gerda, pour plonger dans l&#039;univers du vin et ses acteurs.","alternateName":"ILP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insidelaplace.rcassocies.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/insidelaplace.rcassocies.com\/en\/#\/schema\/person\/c01c7e19d6e5f4e1901624f2283780b7","name":"gerda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/insidelaplace.rcassocies.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8364839b502518aa3f62927278622f02aecf0a11b0882c58b4d6bd9c9b43b99d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8364839b502518aa3f62927278622f02aecf0a11b0882c58b4d6bd9c9b43b99d?s=96&d=mm&r=g","caption":"gerda"},"url":"https:\/\/insidelaplace.rcassocies.com\/en\/author\/gerda\/"}]}},"_links":{"self":[{"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/posts\/25031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/comments?post=25031"}],"version-history":[{"count":4,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/posts\/25031\/revisions"}],"predecessor-version":[{"id":25040,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/posts\/25031\/revisions\/25040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/media\/24919"}],"wp:attachment":[{"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/media?parent=25031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/categories?post=25031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/tags?post=25031"},{"taxonomy":"appellation","embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/appellation?post=25031"},{"taxonomy":"profession","embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/profession?post=25031"},{"taxonomy":"propriete","embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/propriete?post=25031"},{"taxonomy":"personnalite","embeddable":true,"href":"https:\/\/insidelaplace.rcassocies.com\/en\/wp-json\/wp\/v2\/personnalite?post=25031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}