{"id":24261,"date":"2021-11-18T00:00:00","date_gmt":"2021-11-18T00:00:00","guid":{"rendered":"https:\/\/insidelaplace.rcassocies.com\/2021\/11\/18\/inside-la-place-%e6%97%b6%e5%85%89%e6%98%93%e9%80%9d%c2%b7%e9%9d%92%e6%98%a5%e6%b0%b8%e9%a9%bb\/"},"modified":"2021-11-18T00:00:00","modified_gmt":"2021-11-18T00:00:00","slug":"inside-la-place-%e6%97%b6%e5%85%89%e6%98%93%e9%80%9d%c2%b7%e9%9d%92%e6%98%a5%e6%b0%b8%e9%a9%bb","status":"publish","type":"post","link":"https:\/\/insidelaplace.rcassocies.com\/zh-hans\/2021\/11\/18\/inside-la-place-%e6%97%b6%e5%85%89%e6%98%93%e9%80%9d%c2%b7%e9%9d%92%e6%98%a5%e6%b0%b8%e9%a9%bb\/","title":{"rendered":"Inside La Place – \u65f6\u5149\u6613\u901d\u00b7\u9752\u6625\u6c38\u9a7b"},"content":{"rendered":"

Henri Lurton<\/strong><\/h2>\n

Propri\u00e9taire
\nEn poste depuis 1992
\nRencontr\u00e9 par Gerda au Ch\u00e2teau<\/p>\n

Ch\u00e2teau Brane-Cantenac<\/strong><\/h2>\n

2nd Grand Cru Class\u00e9 de 1855 – Rouge
\nMargaux<\/p>\n

\n

Henri Lurton en quelques mots\u00a0<\/strong><\/h3>\n

 <\/p>\n

Gerda\u00a0<\/strong>: <\/strong>Parlez-nous de vous…<\/strong><\/em><\/p>\n

Henri LURTON\u00a0<\/strong>: Je suis un solitaire qui a besoin des autres.<\/span><\/p>\n

Gerda\u00a0<\/span><\/strong>: <\/strong>Quels sont les principaux d\u00e9fis auxquels vous \u00eates confront\u00e9s personnellement, dans la pratique de votre m\u00e9tier ?<\/strong><\/em><\/p>\n

Henri LURTON\u00a0<\/span><\/strong>: Faire du vin est chaque ann\u00e9e un grand d\u00e9fi. Cela demande une constante adaptation. Pour faire un vin d\u2019exception, il faut savoir tirer le meilleur du tr\u00e8s grand terroir de Brane-Cantenac. J\u2019ai la chance d\u2019avoir 30 hectares d\u2019un seul tenant sur le sommet de la terrasse IV. C\u2019est l\u00e0 l\u2019\u00e2me de la propri\u00e9t\u00e9 qui est incroyable. Nous sommes de plus en plus confront\u00e9s \u00e0 des \u00e9pisodes excessifs de s\u00e9cheresse ou au contraire de fortes averses, de gel\u00e9es tardives et parfois des orages de gr\u00eale. Ce terroir r\u00e9siste remarquablement bien.\u00a0 A nous de nous adapter au mieux, chaque ann\u00e9e.<\/p>\n

\n

La vendange 2021<\/strong><\/h3>\n

 <\/p>\n

Gerda\u00a0<\/strong>: <\/strong>Comment se sont pass\u00e9es vos vendanges?\u00a0<\/strong><\/em><\/p>\n

Henri LURTON\u00a0<\/strong>: Nous ressentons un sentiment de satisfaction et de soulagement. Nous avons r\u00e9colt\u00e9 des raisins d\u2019une tr\u00e8s grande qualit\u00e9. Notre terroir, exceptionnel par sa pr\u00e9cocit\u00e9 et la nature de ses sols, a permis de relever ce d\u00e9fi avec brio. Les cabernets sauvignons se sont mieux adapt\u00e9s au climat en 2021.<\/p>\n

 <\/p>\n

<\/p>\n

 <\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n

\n

“Brane est une synth\u00e8se d\u2019un grand vin. Il provoque de l\u2019\u00e9motion, du plaisir et avec \u00e9galement une incroyable capacit\u00e9 \u00e0 vieillir.”<\/p>\n<\/blockquote>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\n

La marque Brane-Cantenac aujourd’hui et demain<\/strong><\/h3>\n

 <\/p>\n

Gerda\u00a0<\/strong>: <\/strong>Quel(s) positionnement(s) souhaitez-vous pour votre\/vos marque(s)\u00a0?<\/strong><\/em><\/p>\n

Henri LURTON\u00a0<\/strong>:\u00a0Le positionnement de nos crus se fait gr\u00e2ce \u00e0 notre pr\u00e9sence sur les march\u00e9s du monde entier.<\/span><\/p>\n

Mes vins sont d\u2019avantage une consid\u00e9ration qu\u2019un prix. Je me concentre sur notre tr\u00e8s grand terroir : il faut avoir une ad\u00e9quation entre ce terroir et la qualit\u00e9 du vin.\u00a0 C\u2019est tr\u00e8s important pour moi que nos vins soient bus et non pas mis dans des coffres forts.<\/p>\n

Quant au Baron de Brane,<\/strong> il m\u00e9rite d\u2019\u00eatre un vin \u00e0 part. Ce n\u2019est pas un second vin ! Le vin est issu de parcelles tr\u00e8s qualitatives. Il est d\u2019un niveau comparable \u00e0 certains Crus Class\u00e9s de l\u2019appellation.<\/p>\n

G\u00a0<\/em><\/strong>: En quoi vos vins se distinguent, et sont uniques\u00a0?<\/em><\/strong><\/p>\n

HL\u00a0<\/strong>: Les grands terroirs sont uniques au monde ! Mes vins restent jeunes pendant tr\u00e8s longtemps. Ils ont des ar\u00f4mes uniques, des fruits noirs et floraux. Ils ont une puissance aromatique fascinante, ils sont en \u00e9quilibre et ont des tanins soyeux. Brane est un vin qui ne laisse pas indiff\u00e9rent.\u00a0 C\u2019est un vin qui a une trame tanique incroyable, tout en souplesse mais aussi en concentration, en densit\u00e9. C\u2019est un vin alliant des caract\u00e9ristiques parfois contradictoires. Brane est une synth\u00e8se d\u2019un grand vin. Il provoque de l\u2019\u00e9motion, du plaisir et avec \u00e9galement une incroyable capacit\u00e9 \u00e0 vieillir. Brane est un vin de parfait \u00e9quilibre, une synth\u00e8se entre concentration et finesse maturit\u00e9 et fraicheur, rondeur et acidit\u00e9. Il est tout ce que l\u2019on recherche quand on est vinificateur et que l\u2019on imagine un vin id\u00e9al.<\/p>\n

G\u00a0<\/em><\/span><\/span><\/strong>:\u00a0Laquelle de vos r\u00e9alisations r\u00e9centes aimeriez-vous faire partager \u00e0 la client\u00e8le\u00a0?<\/em><\/strong><\/p>\n

HL\u00a0<\/strong>: Nous avons fait un gros travail de sur-greffage de cabernet sauvignon sur les merlots du plateau. Le pourcentage de cabernet sauvignon est de 70% minimum. C\u2019est un magnifique c\u00e9page fait pour ce terroir extraordinaire et qui pr\u00e9sente l\u2019avantage de mieux r\u00e9sister au changement climatique.<\/p>\n

G\u00a0<\/em><\/span><\/strong>: Sur quels projets futurs travaillez-vous en ce moment\u00a0?<\/em><\/strong><\/p>\n

HL\u00a0<\/strong>:\u00a0Nous travaillons en particulier sur trois projets:<\/p>\n

– Nous refaisons le chai de Baron de Brane ce qui permettra d\u2019appuyer encore plus l\u2019identit\u00e9 de ce tr\u00e8s beau vin.<\/p>\n

– Nous envisageons \u00e9galement de planter quelques pieds de Malbec et de Castets sur le plateau pour le Grand Vin.<\/p>\n

– Nous plantons aussi des haies pour pr\u00e9server la biodiversit\u00e9 et mettre en valeur l\u2019unicit\u00e9 de notre terroir gr\u00e2ce au paysage.<\/p>\n

G\u00a0<\/em><\/span><\/strong>: O\u00f9 en est(sont) votre(s) propri\u00e9t\u00e9(s) en mati\u00e8re de \u00ab\u00a0transition \u00e9cologique\u00a0\u00bb\u00a0?<\/em><\/strong><\/p>\n

HL\u00a0<\/strong>: 1\/3 de nos vignes sont 100% en bio, 1\/3 en biodynamie soutenu par les conseils de Jean Michel Comme<\/strong> et 1\/3 en lutte “tr\u00e8s” raisonn\u00e9e. La propri\u00e9t\u00e9 est certifi\u00e9e HVE (Haute Valeur Environnementale) Niveau 3 depuis plusieurs ann\u00e9es. J\u2019ai fait une formation en biologie, je suis attach\u00e9 \u00e0 la nature mais je ne suis pas id\u00e9ologique. Je suis un technicien qui cherche chaque ann\u00e9e le meilleur et je m\u2019adapte sans brusquer.\u00a0 Je pr\u00e9f\u00e8re utiliser de la chimie le cas \u00e9ch\u00e9ant, quand la chimie me parait moins nocive que les produits bio m\u00eame s\u2019ils sont naturels.<\/p>\n

<\/p>\n

\n

Le commerce<\/strong><\/h3>\n

 <\/p>\n

Gerda\u00a0<\/span><\/span><\/strong>: <\/span><\/strong>Quelles sont vos priorit\u00e9s en termes de d\u00e9veloppement commercial\u00a0?\u00a0<\/strong><\/em><\/span><\/p>\n

Henri LURTON<\/strong>\u00a0: Il faut rep\u00e9rer la client\u00e8le \u00ab\u00a0Premium\u00a0\u00bb. Gr\u00e2ce \u00e0 elle, notre marque doit briller et nos vins seront mis sur les plus grandes tables. Notre vecteur prix d\u2019aujourd\u2019hui ne correspond pas tout \u00e0 fait \u00e0 ce type de client\u00e8le. Brane-Cantenac doit \u00eatre reconnu comme un tr\u00e8s grand vin et \u00eatre au sommet de notre appellation.<\/span><\/p>\n

G<\/span><\/strong>\u00a0:<\/span><\/strong> Pr\u00e9voyez-vous des sorties commerciales ou mises en march\u00e9 dans un futur proche\u00a0?<\/strong><\/em><\/span><\/p>\n

HL<\/span><\/strong>\u00a0:\u00a0<\/strong><\/span>On a fait des offres cibl\u00e9es pour Roland Coiffe et Associ\u00e9s\u00a0: 2014 et 2017.<\/span><\/p>\n

G<\/span><\/strong>\u00a0:<\/span><\/strong>\u00a0A quels mill\u00e9simes le march\u00e9 devrait s\u2019int\u00e9resser\u00a0? et pourquoi ?<\/strong><\/em><\/span><\/p>\n

HL<\/span><\/strong>\u00a0<\/strong><\/span>: J\u2019aime beaucoup le mill\u00e9sime 2014 qui reste malheureusement dans l\u2019ombre des tr\u00e8s grands mill\u00e9simes comme 2015 et 2016. 2014 a beaucoup de fruits avec une belle structure. C\u2019est un vin de plaisir par excellence !<\/span><\/p>\n

G<\/span><\/strong>\u00a0: <\/strong>Quels supports d’aide \u00e0 la vente sont \u00e0 disposition des distributeurs pour promouvoir vos vins ?\u00a0<\/strong><\/em><\/span><\/p>\n

HL<\/span><\/span><\/strong>\u00a0<\/strong>:\u00a0Il y a la possibilit\u00e9 de loger au Ch\u00e2teau et nous pouvons organiser des r\u00e9ceptions sur demande.<\/span><\/p>\n

Contacts Ch\u00e2teaux<\/strong><\/span><\/p>\n

Directrice commerciale : Marie-H\u00e9l\u00e8ne Faurie<\/em><\/strong> mhfaurie@brane-cantenac.com<\/a><\/p>\n

Oenotourisme : Claire Pefau<\/em><\/strong> Cpefau@brane-cantenac.com<\/a><\/p>\n

Site internet et R\u00e9seaux sociaux<\/strong><\/span><\/p>\n

<\/a><\/a><\/p>\n

\n

La bouteille de\u00a0c\u0153ur de Henri LURTON<\/strong><\/h3>\n

 <\/p>\n

Gerda\u00a0<\/span><\/span><\/strong>: <\/strong>Si vous aviez une seule bouteille de c\u0153ur\u00a0?\u00a0<\/strong><\/em><\/p>\n

Henri LURTON\u00a0<\/span><\/strong>: Brane Cantenac 2010<\/u><\/strong>\u00a0: c\u2019est un mill\u00e9sime exceptionnel et un des plus grands jamais produit \u00e0 Brane-Cantenac. C\u2019est aussi le mill\u00e9sime \u00e0 partir duquel j\u2019ai fait le choix de mettre plus de Cabernet Sauvignon dans l\u2019assemblage (62% de Cabernet Sauvignon, 30% de Merlot et 8% de Cabernet Franc). C\u2019\u00e9tait le d\u00e9but d\u2019un chemin que j\u2019ai poursuivi dans les mill\u00e9simes suivants. Depuis 2014 le pourcentage de Cabernet Sauvignon est de plus de 70% ! En 2020, un autre grand mill\u00e9sime, j\u2019en ai mis m\u00eame 74%. Le mill\u00e9sime 2021 ne fera pas exception.<\/p>\n

\n

Les vins d\u00e9gust\u00e9s<\/strong><\/h3>\n

 <\/p>\n

Baron de Brane 2014<\/strong>\u00a0: Beau nez de fruits rouges croquants. Bel \u00e9quilibre en milieu de bouche avec une \u00e9l\u00e9gante fra\u00eecheur.<\/span><\/p>\n

Brane-Cantenac 2014<\/strong>\u00a0: des aromes profonds. C\u2019est encore un jeune enfant qui a une pr\u00e9sence tanique soyeuse. Tr\u00e8s jolie finale avec une belle longueur.\u00a0\u00a0<\/span><\/p>\n

Baron de Brane 2011<\/strong>:\u00a0apr\u00e8s des ann\u00e9es pendant lesquelles les tanins \u00e9taient encore serr\u00e9s, le vin s\u2019ouvre. C\u2019est un vin complexe avec des notes de truffes. Il ravit par son \u00e9l\u00e9gance et son \u00e9quilibre.\u00a0<\/span><\/p>\n

Brane-Cantenac 2011<\/span><\/strong>: c\u2019est la grande classe de Brane\u00a0! C\u2019est un vin rac\u00e9 avec beaucoup de profondeur. A chaque tour du vin dans le verre on trouve des aromes diff\u00e9rents. \u00a0La finale est apport\u00e9e par des tanins presque masculins mais la puissance reste \u00e9l\u00e9gante. C\u2019est une bouteille magnifique\u00a0!<\/p>\n

\n

 <\/p>\n

<\/p>\n

Gerda BEZIADE<\/em><\/strong> a une incroyable passion pour le vin, et poss\u00e8de une parfaite connaissance de Bordeaux acquise au sein de prestigieux n\u00e9goces depuis 25 ans. Gerda rejoint <\/em>Roland Coiffe & Associ\u00e9s<\/a>\u00a0<\/em><\/strong>afin de vous apporter avec <\/em>“<\/em>Inside La PLACE<\/u><\/em><\/strong>” <\/em>davantage d\u2019informations sur les propri\u00e9t\u00e9s que nous commercialisons. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Inside La Place explore l’\u00e9l\u00e9gance et l’histoire des grands vins de Bordeaux, avec un focus sur Ch\u00e2teau Brane-Cantenac. D\u00e9couvrez la passion de Henri Lurton pour l’excellence, la pr\u00e9cision de ses vins, et son engagement en faveur du terroir et de la transition \u00e9cologique, consolidant la r\u00e9putation d’un cru d’exception.<\/p>\n","protected":false},"author":3,"featured_media":15336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[],"appellation":[1044],"profession":[],"propriete":[1169],"personnalite":[],"class_list":["post-24261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-635","appellation-margaux-zh-hans","propriete-chateau-brane-cantenac-zh-hans"],"yoast_head":"\nInside La Place - \u4f20\u5947\u8461\u8404\u9152\uff1a\u6ce2\u5c14\u591aBrane-Cantenac\u7684\u5353\u8d8a\u4e4b\u8def<\/title>\n<meta name=\"description\" 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