19 September 2025

Château d’Yquem — The Distribution Strategy

Things are evolving at one of the world’s most iconic wine estates. Following the certification of the 2022 vintage as organic, a reshuffle of the management team was announced at the end of July. Lorenzo Pasquini has now taken the helm as Managing Director, while Pierre Lurton remains President, focusing on external representation and strategic direction. On the occasion of the release of Y d’Yquem 2023, I had the pleasure of sitting down with Annabelle Grellier, who has served as Marketing & Sales Director since September 2023.
Inside La Place
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