9 October 2025

Bordeaux, Between Tradition and Transformation – The Vision of Julien Viaud

Bordeaux – the myth that refuses to die: stunning cuvées at unbeatable prices. It’s high time we put them back in the spotlight. In 2022, I had the pleasure of sitting down with Michel Rolland – a straight-talking icon and driving force of change in Bordeaux. You can revisit that conversation on our website:  Michel Rolland This time, my questions naturally went to the lab’s majority partner, Julien Viaud. In 2020 Michel Rolland sold his shares to his former employees, now proud co-owners.
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